Copy for Citizens Advice

Ahmed* really needed to stop working. He’d been an upholsterer all his life but a cancer diagnosis two years ago meant that even part-time hours were exhausting him.

Our partners at Worthing Hospital put Ahmed in touch with Citizens Advice. After four months of waiting he’d…

Short case with no quote for Citizens Advice

Milena* lives in a studio flat with her two young children. Not only is the accommodation too small for her needs, it’s so damp that the entire family have asthma.

Desperate to find better accommodation, Milena made requests to her Housing Association…

Short case with no quote for Citizens Advice

When Mark* left his job to care for his terminally ill wife, a whole new set of problems began. With diabetes, arthritis and mental health problems of his own, Mark struggled to cope with the emotional and financial pressures of caring.

Mark’s…

Copy for Affinity Digital website, April 2015 [original article]

Systems architecture wasn’t born with computers. It is comprised of techniques developed over thousands of years from disciplines such as manufacturing and construction.

It is a process that lends itself to designing any efficiently complex system, for example when Affinity builds…

Copy for Affinity Digital website, April 2015 [original article]

With online activity moving from our laptops to mobile devices, many of our clients need to decide the best way to communicate with their customers on mobile platforms.

Responsive Web Design (RWD) allows users to browse on their phones and tablets…

Copy for Affinity Digital website, April 2015 [original article]

The Agile project management system is based upon continuous developer and stakeholder input alongside regular live feedback which allows for improvements to be made at every stage of the process.

Designers and developers at Affinity need to react quickly and without…

Copy for Affinity Digital website, April 2015 [original article]

The Waterfall model of project management describes each phase of your project taking place chronologically, so that progress flows steadily downward like a waterfall.

Within this system, all requirement gathering and design is done during pre-contract operations by meeting our stakeholders…

Copy for Affinity Digital website, April 2015 [original article]

[image sourced by Jules Powis]

Desire Lines are the paths that most people will take, often in preference to a proscribed route.

Michigan State University didn’t put any paths on their lawns. They waited until little footpaths, or ‘desire lines’, had been worn away by footfall, and paved those. With such user feedback, MSU gained at once both the most efficient paths and the greenest lawns.

There could be no clearer illustration of a true ‘user journey’.

Copy for Affinity Digital website, April 2015 [original article]

A Content Management System (CMS) is software used for organising content on a website. It allows chosen staff to contribute, deploying approved templates quickly and easily to create great multimedia web content.

All our CMS architecture also allows for the formatting…

Jules Powis

I’ve written for BBC radio, science podcasts and video journalism plus online content for a wide range of clients in both the commercial and public sector.

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