Copy for Affinity Digital website, April 2015 [original article]

[image sourced by Jules Powis]

Desire Lines are the paths that most people will take, often in preference to a proscribed route.

Michigan State University didn’t put any paths on their lawns. They waited until little footpaths, or ‘desire lines’, had been worn away by footfall, and paved those. With such user feedback, MSU gained at once both the most efficient paths and the greenest lawns.

There could be no clearer illustration of a true ‘user journey’.

I’ve written for BBC radio, science podcasts and video journalism plus online content for a wide range of clients in both the commercial and public sector.

I’ve written for BBC radio, science podcasts and video journalism plus online content for a wide range of clients in both the commercial and public sector.